Search Engine Visibility (2nd Edition)

ISBN: 0321503244
EAN: 2147483647

Year: 2003
Pages: 111

Authors: Shari Thurow

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Main Page
Table of content
Copyright
Look for This Related Title from New Riders:
About the Author
About the Technical Reviewers
Acknowledgments
Tell Us What You Think
Foreword
Introduction
How This Book Is Organized
Companion Web Site
Part 1. Before You Build
Introduction
Why Search Engine Visibility Is Important
Understanding the Search Services
Web Design Rules
Conclusion
Part 2. How to Build Better Web Pages
Introduction
Text Component
Keyword Placement
Link Component
Navigation Schemes
Popularity Component
Compromising Between Marketing and Design
Conclusion
Part 3. Page Design Workarounds
Introduction
Bells and Whistles That Can Hurt More Than Help
JavaScript and Search Engine Visibility
Cascading Style Sheets (CSS)
Frames and Search Engine Visibility
Flash Sites and Search Engine Visibility
Dynamic Web Pages
Server-Side Includes (SSI)
Optimizing PDF Documents
Conclusion
Part 4. After Your Site Is Built
Introduction
Directory Submission
Search Engine Submission
Monitoring Your Site Statistics
How to Resubmit a Site
Site Maintenance
Conclusion
Part 5. Best Practices: The Dos and Don ts of Search Engine Marketing
Introduction
What Exactly Is Spam?
Types of Spam
Deconstructing Common Misconceptions
Conclusion
Part 6. Resources
Introduction
Web Sites
Books
Glossary
Numeric
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Z
Chapter 1, excerpted from Speed Up Your Site: Web Site Optimization
Response Time: Eight Seconds, Plus or Minus Two
Index
Index SYMBOL
Index A
Index B
Index C
Index D
Index E
Index F
Index G
Index H
Index I
Index J
Index K
Index L
Index M
Index N
Index O
Index P
Index Q
Index R
Index S
Index T
Index U
Index V