A web page created specifically to link doorway pages on a web site.
Hidden text
Text on a web page that is not visible to end users in a browser, at any time, but is visible to search engine spiders. Considered spam by all the major search engines if used to artificially increase keyword density.
Hit
A single request made to a web server for an object on your web site. The object can be an HTML file, a graphic image, or any other embedded object, such as a sound file, in your web pages.
HTML
Abbreviation for Hypertext Markup Language. A cross-platform, text-formatting system for creating web pages, including text, images, sounds, frames , and animation.
HTTP
Abbreviation for Hypertext Transfer Protocol. The system used to transfer data between a web server and a browser.
Hypertext link
A word or set of words placed inside an anchor tag.