The Delta model answers current challenges by significantly expanding the spectrum of available strategic positions. It recognizes customer-focused options and the emergence of proprietary standards to create an unassailable competitive advantage.
A firm's day-to-day activities need to change to realize the different strategies described by aligning the adaptive processes with the strategic positions. Inherent in the adaptive processes are trade-offs and different priorities critical for intelligent implementation. Feedback is central to the adaptative capabilities for competing in a radically changing and uncertain world. Granular segmentation is necessary to the effectiveness of the adaptive processes.
As complexity permeates the business environment, it is dangerous to give simple answers to complex questions. The Delta model deals with complexity by providing a rich overall framework that integrates a firm's options and activities without running the risk of oversimplifying the context in which it makes decisions.