Conclusion

Getting funding for a project is not nearly as difficult as getting the project done. It is, however, very time consuming, and the process can take anywhere from three months to a year.

Getting professionals to help can be invaluable. Involve a lawyer who is familiar with intellectual property laws when discussing your contracts. Agents can also help represent your team; meeting people and shopping around for a publisher is a tough job, not to be taken lightly, and a good agent with the right contacts and knowledge of all the pitfalls can make the difference between success and failure.

One word about ethics: there is nothing wrong with getting publishers and funding companies in competition with each other—it is actually the best way to go—but commitments are not to be taken lightly. Verbal agreements are binding. Do not promise something you can't deliver.

It is difficult for developers who are passionate about their product to change their focus from making the best game to making the most profitable game. However, remember: it is what investors expect of you.