Web Systems Design and Online Consumer Behavior

ISBN: 1591403278
EAN: 2147483647

Year: 2004
Pages: 180

BUY ON AMAZON

Section I - Consumer Behavior in Web-Based Commerce

• Chapter I e-Search: A Conceptual Framework of Online Consumer Behavior
• Chapter II Information Search on the Internet: A Causal Model
• Chapter III Two Models of Online Patronage: Why Do Consumers Shop on the Internet?
• Chapter IV How Consumers Think About Interactive Aspects of Web Advertising
• Chapter V Consumer Complaint Behavior in the Online Environment

Section II - Web Site Usability and Interface Design

• Chapter VI Web Site Quality and Usability in E-Commerce
• Chapter VII Objective and Perceived Complexity and Their Impacts on Internet Communication
• Chapter VIII Personalization Systems and Their Deployment as Web Site Interface Design Decisions
• Chapter IX Extrinsic Plus Intrinsic Human Factors Influencing the Web Usage

Section III - Systems Design for Electronic Commerce

• Chapter X Converting Browsers to Buyers: Key Considerations in Designing Business-to-Consumer Web Sites
• Chapter XI User Satisfaction with Web Portals: An Empirical Study
• Chapter XII Web Design and E-Commerce
• Chapter XIII Shopping Agent Web Sites: A Comparative Shopping Environment
• Chapter XIV Product Catalog and Shopping Cart Effective Design

Section IV - Customer Trust and Loyalty Online

• Chapter XV Customer Trust in Online Commerce
• Chapter XVI Turning Web Surfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web Site Usability
• Chapter XVII Internet Markets and E-Loyalty

Section V - Social and Legal Influences on Web Marketing and Online Consumers

• Chapter XVIII Web Systems Design, Litigation, and Online Consumer Behavior