Section 16.5. Action Items

16.5. Action Items

If you are constructing custom applications that interact automatically with the Google AdWords API web services:

• Use the KeywordEstimatorService to estimate traffic for campaigns, ads, and keywords.

• Estimate traffic for new keywords before adding the keywords to an AdGroup.

• Consider raising and lowering your bids (maximum CPC) in code until you reach the desired level of impressions.

• Consider using CPC, CTR, impressions, position, and not-shown data as input to a business intelligence module that makes automated decisions about what ads to run.