Section 16.5. Action Items

16.5. Action Items

If you are constructing custom applications that interact automatically with the Google AdWords API web services:

  • Use the KeywordEstimatorService to estimate traffic for campaigns, ads, and keywords.

  • Estimate traffic for new keywords before adding the keywords to an AdGroup.

  • Consider raising and lowering your bids (maximum CPC) in code until you reach the desired level of impressions.

  • Consider using CPC, CTR, impressions, position, and not-shown data as input to a business intelligence module that makes automated decisions about what ads to run.

Google Advertising Tools. Cashing in with AdSense, AdWords, and the Google APIs
Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs
ISBN: 0596101082
EAN: 2147483647
Year: 2004
Pages: 145
Authors: Harold Davis

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