Most viewers experience the web in a static and uninspiring manner stemming primarily from designers with limited tools for expression. The web browsing platform, as designers know it, is shifting from a medium of compromise to one where natural creations can be easily delivered. The fusing of media with emotion to effectively convey a message is a science only the savviest of designers have mastered but one everyone will need to be familiar with.
The evolution of the web medium from brochureware distribution to a continuously breathing organism is happening today through design-oriented tools and technologies. The power of Macromedia Flash allows designers to combine moving visuals, sound and interactivity and deliver evocative content consistently to millions of people.
Through his Flash-based work, Hillman Curtis excites emotions in viewers effectively delivering life through a web browser. The techniques illustrated in this book provide insightful information on how to make functional, efficient designs using Macromedia Flash. This book is a resource every designer creating Flash content should have in his or her design toolbox.
”Eric J. Wittman
Senior Product Manager