PR Newswire

www.prnewswire.com

PR Newswire offers a large array of “tools of the trade,” products and services for PR agencies and their clients, as well as in-house PR professionals. In addition to news and photo distribution services, PRN offers homebrew goodies such as eWatch—an online monitoring service that tracks what is being said about an organization, its competitors, or its industry on the Internet. It is attached to your electronic news release and sends an e-mail report of coverage to you as the news release appears on leading portals and websites.

The online service, eWatch Complimentary Monitoring, automatically delivers timely PR Newswire, Dow Jones, and Reuters stories that mention your organization. The Online MEDIAtlas allows you to reach more than 433,000 journalists at 127,000 media outlets worldwide through its database.

Tbutton Interactive News Release adds interactivity in the form of a link embedded in the release. The link connects online readers of the release to a brief survey, where they can provide feedback. The survey feedback helps gauge reaction to the news and gives general information about who is reading the releases on the Web. Finally, Network News Recap is a daily summary of stories covered by major network TV news broadcasts. The summary is sent to you daily via e-mail, in a digest format that shows the topic, journalist, and summary and duration of the interview.