B

Behavioral sciences approach

A subfield of the humanistic management perspective that applies social science in an organizational context.

Brainstorm

A group of people working together to generate ideas.

Budget, project budget

A plan for allocating resources. A means to measure the difference between actual and estimated project cost. WBS costed in a step-by-step fashion.

Bureaucratic organizations

A classical management perspective that emphasizes management based on clearly defined authority and responsibility along with separation of management and ownership.

Business analyst

A programmer or consultant who designs and manages the development of business applications. Typically more involved in design issues than in day-to-day coding.

Business case

The business reason or value for undertaking the project.

Business to business

The exchange of products, services, or information between businesses rather than between businesses and consumers. Also known as B2B or e-biz.

Buy-in

An informal and internalized commitment to an idea or project.