by Jason Wolf
In this chapter, you'll learn how to optimize both the size and the speed of your multimedia content to help deliver your message to your target audience. Multimedia combines audio, video, text, graphics, and animation into an interactive experience. According to recent studies, multimedia is playing a larger role in overall Internet traffic.
Multimedia Dominates Traffic, Film at 11
Most streaming-media files are low in bit-rate (less than 56Kbps), small in size (less than 1MB), and short in duration (under 10 minutes). However, a small fraction (3 percent) of streaming media is responsible for nearly half of this traffic.  P2P traffic is also on the rise. At a study at the University of Washington in May 2002, peer-to-peer traffic ( mainly video) consumed three times the bandwidth of WWW traffic. 
Multimedia applications allow you to create engaging interactive experiences. Remember, the tricky part is not creating your content but delivering your content efficiently .