References

Greenstein & Feinman (2000). Electronic Commerce. McGraw-Hill.

Hanson, W. (2001). Principles of Internet Marketing. South-Western College Publishing/Thomson Learning.

Kambil, A. & Agrawal, V. (2002). The New Realities of Dynamic Pricing. Accenture LLC.

Kambil, A.,Wilson, J. H. III, & Agrawal, V. (2002). Are you leaving money on the table. The Journal of Business Strategy, (January/February), 40–43.

Kauffman, R. J. & Wang, B. (2001). New buyers' arrival under dynamic pricing market microstructure: The case of group-buying discounts on the Internet. Journal of Management Information Systems, 18(2), 156–188.

Nagle, T. (1983). Pricing as creative marketing. Business Horizons, (July/August), 14–19.

Nagle, T.,Holden, R. K. & Holden, R. (2002). The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making. (third ed.). Englewood Cliffs: Prentice Hall.

Marn, M. & Rosiello, R. (1992). Managing price, gaining profit. Harvard Business Review, (September/October), 85–94.

Marn, M.,Zawada, C., & Swinford, D. (2000). Internet marketing: A creator of value, not a destroyer. McKinsey Marketing Practice, September, on: http://www.marketing.mckinsey.com/solutions/McK-Internet_Pricing.pdf.

Schneider, G. (2002). Electronic Commerce (third annual ed.). Course Technology/Thomson Learning.

Zhao, W. & Zheng, Y. (2000). Optimal dynamic pricing for perishable assets with non-homogeneous demand. Management Science, 46(3), 375–389.