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Processing the Results

The key element in processing the results is the notes from your observers, who were watching your customers during the game and recording how they transformed certain features into something useful. Capture both the initial outrageous feature and how this feature was ultimately transformed.

As described earlier, consider carefully whether your customer is actually requesting a new feature or if they are transforming the outrageous feature into an enhanced attribute of an existing feature. These desires for enhancements must be prioritized against your existing near- and long-term product development plans.