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Ethics in Public Relations: A Guide to Best Practice (PR in Practice)
Ethics in Public Relations: A Guide to Best Practice (PR in Practice)
ISBN: 074945332X
EAN: 2147483647
Year: 2004
Pages: 165
Authors:
Patricia J Parsons
,
Patricia J. Parsons
BUY ON AMAZON
Table of Contents
BackCover
Ethics In Public Relations--A Guide to Best Practice
Foreword
Preface
Part 1: What Lies Beneath
Chapter 1: Before We Begin--New Profession... or One of the Oldest?
PUBLIC RELATIONS ETHICS: OXYMORON?
A TARNISHED HISTORY
DEFINING OUR TERMS
A PROFESSION OR PROFESSIONALISM?
ASPIRING TO PROFESSIONALISM
MEASURING YOUR PROFESSIONALISM QUOTIENT
NOTES
Chapter 2: A Tangled Web--the Truth About PR Ethics
AN EPIDEMIC OF LYING
THE TRUTH IN PUBLIC RELATIONS
PREDICTING HONESTY ON THE JOB
TRUTH TELLING AS A PRINCIPLE OF BEHAVIOUR
NOTES
Chapter 3: To Do No Harm--the Issue of Trust
TRUTH AND TRUST
THE LIMITS OF ORGANIZATIONAL RESPONSIBILITY
TO WHOM ARE YOU LOYAL?
NOTES
Chapter 4: Whose Rights Are Right?
RIGHTS AND RESPONSIBILITIES
WHEN MY RIGHT CONFLICTS WITH YOURS
CONFLICTING RIGHTS IN PUBLIC RELATIONS
Chapter 5: The Trouble With Rules
RULES RULE OUR LIVES
THOSE DARN DEONTOLOGISTS
THE REAL TROUBLE WITH RULES
SITUATIONS ALTER CASES
MORAL RELATIVISM AND SITUATIONS
THE PROBLEM WITH SITUATIONS
Chapter 6: Robin Hood Ethics
WHAT THE HECK IS UTILITARIANISM ?
MOTIVES BE DAMNED
PROBLEMS WITH ROBIN HOOD
NOTES
Part 2: Ethics and the Practitioner
Chapter 7: Your Staircase to Respect
R-E-S-P-E-C-T
STILL THE MORAL CHILD
THE MORAL CHILD GROWS UP
Kohlberg s stages of Moral Development (Your reasons for doing what s right )
AN ETHICAL LITMUS TEST?
MORE THAN GOOD MANNERS: ETHICS AND ETIQUETTE
MORALITY AND YOUR LEVEL OF COMPETENCE
NOTES
Chapter 8: The Good, the Bad And the (Almost) Ugly--Ethics Codes
CODES AS CONTRACTS
MINIMUM STANDARDS OR IDEALS?
WHO NEEDS CODES, ANYWAY?
A GLOBAL CODE?
RELYING ON A PERSONAL CODE
USING PERSONAL VALUES
DEVELOPING YOUR OWN CODE
NOTES
Chapter 9: Sex And the Single (or Not) PR Practitioner--Conflict of Interest
DEFINING A CONFLICT
SLEEPING WITH... THE ENEMY?
PRACTICALITIES BEFORE ETHICS
OUTSIDE CONFLICTS
PERSONAL RELATIONSHIPS AND ETHICAL PRINCIPLES
OTHER CONFLICT SITUATIONS
NOTES
Chapter 10: You... Against the World
A DILEMMA YOU DON T NEED
A CONTINUUM OF TATTLING
HOW TO BE A WHISTLEBLOWER
TATTLING
THE TEMPTATIONS OF MOONLIGHTING
NOTES
Part 3: Strategies and Dilemmas
Chapter 11: Media Relations--Breeding Ground for Ethical Problems
ETHICS OF THE RELATIONSHIP
HONESTY IN MEDIA RELATIONS
MEDIA ACCESS AND ETHICS
JOURNALISTS HAVE CODES, TOO
ASPECTS OF ETHICAL MEDIA RELATIONS
NOTES
Chapter 12: Persuasion... or Propaganda?
ENGINEERING CONSENT
ETHICAL PERSUASION... AN OXYMORON?
PR FOR BIKER GANGS?
ANY CLIENT, ANY TIME?
THE ADVOCATE ARISES
THE RIGHT TO PR COUNSEL
SNEAKY PROPAGANDA
A WAR OF WORDS
THE PITFALLS OF EUPHEMISM
DOUBLESPEAK
THE CONTROLLED LEXICON
THE VOCABULARY OF PUBLIC RELATIONS
PERSUASION BY LOBBY
TRANSPARENCY VERSUS OBFUSCATION
NOTES
Chapter 13: Good Causes and Bad Taste
AWARE OF THE ISSUES
A STAPLE OF COMMUNITY RELATIONS
SEEKING A GOOD FIT
FROM GOOD CAUSES TO GOOD TASTE
NOTES
Chapter 14: PR and Plagiarism
A PR PRACTICE
DEFINING PLAGIARISM
CROSSING THE LINE
NOTES
Part 4: Organizations, Ethics and Public Relations
Chapter 15: The True Reality of Everyday Ethics--Making Decisions
WHY MAKE A DECISION AT ALL?
THE BEST YOU CAN HOPE FOR
ETHICAL DILEMMAS: NOT ALL THE SAME
DECISION STEPS
MAKING THOSE ETHICAL DECISIONS IN PR
A CASE IN POINT
OTHER APPROACHES
CRITERIA FOR SECOND GUESSING
PR PRACTITIONERS AS ETHICAL DECISION-MAKERS
THE RESEARCHER TOLD US SO
NOTES
Chapter 16: PR and the Corporate Ethics Programme
ORGANIZATIONAL ETHICSPR ETHICS: NOT THE SAME THING
ETHICS AS WINDOW-DRESSING
SOCIAL RESPONSIBILITY DEFINED
PUBLIC RELATIONS ROLE
NOTES
Chapter 17: Making Business Accountable--the New Breed of PR
BACK TO THE CLASSROOM
TEACHING AND LEARNING
LEARNING ABOUT ETHICS
DRAWING TO A CONCLUSION
NOTE
Appendix 1: For Your Bookshelf
Appendix 2: Institute of Public Relations Code of Conduct (Reproduced by permission of the IPR)
Appendix 3: Guidelines for the Ethics Audit
Components of the ethics audit
Index
Index_B
Index_C
Index_D
Index_E
Index_F
Index_G
Index_H
Index_I
Index_J
Index_K
Index_L
Index_M
Index_N
Index_O
Index_P-Q
Index_R
Index_S
Index_T
Index_U
Index_V
Index_W-X
Index_Y
Index_Z
List of Figures
Ethics in Public Relations: A Guide to Best Practice (PR in Practice)
ISBN: 074945332X
EAN: 2147483647
Year: 2004
Pages: 165
Authors:
Patricia J Parsons
,
Patricia J. Parsons
BUY ON AMAZON
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