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Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs

ISBN: 0596101082
EAN: 2147483647

Year: 2004
Pages: 145

Authors: Harold Davis

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• Google Advertising Tools
• Table of Contents
• Copyright
• Organization
• Assumptions
• About the Examples
• Conventions Used in This Book
• Using Code Examples
• How to Contact Us
• Safari Enabled
• Acknowledgments
• Part I: Making Money with Your Web Site
• Chapter 1. Build It and They Will Come: Creating Popular Web Sites
• Section 1.1. The Taxonomy of Success
• Section 1.2. Popular Sites: Using Alexa
• Section 1.3. How Much Content Is Enough?
• Section 1.4. Presenting Content
• Section 1.5. Content Architecture
• Section 1.6. Action Items
• Chapter 2. Driving Traffic to Your Site
• Section 2.1. Creating a Plan and a Story
• Section 2.2. Submitting Your Sites to Search Engines
• Section 2.3. Working with Directories
• Section 2.4. Becoming Popular
• Section 2.5. Publishing Press Releases
• Section 2.6. Syndication Feeds
• Section 2.7. Using Email Lists
• Section 2.8. Action Items
• Chapter 3. Optimizing Sites for Search Engine Placement
• Section 3.1. How Your Site Appears to a Bot
• Section 3.2. Excluding the Bot
• Section 3.3. Meta Information
• Section 3.4. Creating a Site with SEO in Mind
• Section 3.5. Avoiding Overly Aggressive SEO Practices
• Section 3.6. Action Items
• Chapter 4. Making Money with Affiliate Programs
• Section 4.1. Kinds of Ad Programs
• Section 4.2. Understanding Affiliate Programs
• Section 4.3. Working with an Affiliate Program
• Section 4.4. Action Items
• Chapter 5. CPC Advertising
• Section 5.1. CPC Terminology
• Section 5.2. Understanding Contextual Relevance
• Section 5.3. CPC Program Vendors
• Section 5.4. Placing CPC Ads on Your Site
• Section 5.5. Action Items
• Chapter 6. Profiting from Adult Sites
• Section 6.1. Creating Adult Sites
• Section 6.2. Making Money with Advertising
• Section 6.3. Publicizing Your Site
• Section 6.4. Action Items
• Part II: Getting the Most from AdSense
• Chapter 7. Understanding Google, AdSense, and AdWords
• Section 7.1. The Syntax of a Google Query
• Section 7.2. Google s Parts
• Section 7.3. Automated Ad Brokering: AdSense and AdWords
• Section 7.4. Action Items
• Chapter 8. Working with AdSense
• Section 8.1. Applying for an AdSense Account
• Section 8.2. Setting Account Options
• Section 8.3. AdSense Content and AdSense Search
• Section 8.4. AdSense Ad Settings
• Section 8.5. AdSense Search Settings
• Section 8.6. Action Items
• Chapter 9. Making Sense of AdSense
• Section 9.1. Ad Performance
• Section 9.2. Search Performance
• Section 9.3. Your Earnings
• Section 9.4. Tools Beyond AdSense for Tracking
• Section 9.5. Action Items
• Part III: Working with AdWords
• Chapter 10. Using AdWords
• Section 10.1. Signing up for an Account
• Section 10.2. Creating and Editing Ad Campaigns
• Section 10.3. Ad Groups
• Section 10.4. Site Targeting
• Section 10.5. Getting a Client Manager Account
• Section 10.6. Action Items
• Chapter 11. Improving Campaign and Ad Group Performance
• Section 11.1. Monitoring Your AdWords Activity
• Section 11.2. Optimizing Your Ads
• Section 11.3. Modifying Your Campaigns
• Section 11.4. Action Items
• Chapter 12. AdWords Reporting and Conversion Tracking
• Section 12.1. Using AdWords Reports
• Section 12.2. Working with Conversion Tracking
• Section 12.3. Action Items
• Part IV: Using the AdWords APIs
• Chapter 13. Understanding the AdWords API
• Section 13.1. Introducing the AdWords API
• Section 13.2. Working with the AdWords API Web Service
• Section 13.3. The AdWords API Services
• Section 13.4. Signing up for a Developer Token
• Section 13.5. Action Items
• Chapter 14. Programming the AdWords API
• Section 14.1. Using the AdWords API with PHP
• Section 14.2. Creating the Campaign Web Service Client
• Section 14.3. Creating a Campaign
• Section 14.4. Creating an AdGroup
• Section 14.5. Adding an Ad
• Section 14.6. Adding Keywords
• Section 14.7. Verifying Your Creation
• Section 14.8. Action Items
• Chapter 15. Navigating the AdWords Objects Hierarchy
• Section 15.1. Working with the AdWords API Web Services
• Section 15.2. Creating Authentication Information
• Section 15.3. Iterating Through the AdWords Hierarchy
• Section 15.4. Action Items
• Chapter 16. Keyword Estimation
• Section 16.1. KeywordEstimatorService Messages and Responses
• Section 16.2. Keyword Requests and Estimates
• Section 16.3. Getting User Information
• Section 16.4. Returning the Keyword Estimate
• Section 16.5. Action Items
• Glossary
• About the Author
• Colophon
• Index
• SYMBOL
• A
• B
• C
• D
• E
• F
• G
• H
• I
• J
• K
• L
• M
• N
• O
• P
• Q
• R
• S
• T
• U
• V
• W
• X
• Y