Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs - page 1
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- Google Advertising Tools
- Google Advertising Tools
- Table of Contents
- Copyright
- Organization
- Assumptions
- About the Examples
- Conventions Used in This Book
- Using Code Examples
- How to Contact Us
- Safari Enabled
- Acknowledgments
- Part I: Making Money with Your Web Site
- Chapter 1. Build It and They Will Come: Creating Popular Web Sites
- Section 1.1. The Taxonomy of Success
- Section 1.2. Popular Sites: Using Alexa
- Section 1.3. How Much Content Is Enough?
- Section 1.4. Presenting Content
- Section 1.5. Content Architecture
- Section 1.6. Action Items
- Chapter 2. Driving Traffic to Your Site
- Section 2.1. Creating a Plan and a Story
- Section 2.2. Submitting Your Sites to Search Engines
- Section 2.3. Working with Directories
- Section 2.4. Becoming Popular
- Section 2.5. Publishing Press Releases
- Section 2.6. Syndication Feeds
- Section 2.7. Using Email Lists
- Section 2.8. Action Items
- Chapter 3. Optimizing Sites for Search Engine Placement
- Section 3.1. How Your Site Appears to a Bot
- Section 3.2. Excluding the Bot
- Section 3.3. Meta Information
- Section 3.4. Creating a Site with SEO in Mind
- Section 3.5. Avoiding Overly Aggressive SEO Practices
- Section 3.6. Action Items
- Chapter 4. Making Money with Affiliate Programs
- Section 4.1. Kinds of Ad Programs
- Section 4.2. Understanding Affiliate Programs
- Section 4.3. Working with an Affiliate Program
- Section 4.4. Action Items
- Chapter 5. CPC Advertising
- Section 5.1. CPC Terminology
- Section 5.2. Understanding Contextual Relevance
- Section 5.3. CPC Program Vendors
- Section 5.4. Placing CPC Ads on Your Site
- Section 5.5. Action Items
- Chapter 6. Profiting from Adult Sites
- Section 6.1. Creating Adult Sites
- Section 6.2. Making Money with Advertising
- Section 6.3. Publicizing Your Site
- Section 6.4. Action Items
- Part II: Getting the Most from AdSense
- Chapter 7. Understanding Google, AdSense, and AdWords
- Section 7.1. The Syntax of a Google Query
- Section 7.2. Google s Parts
- Section 7.3. Automated Ad Brokering: AdSense and AdWords
- Section 7.4. Action Items
- Chapter 8. Working with AdSense
- Section 8.1. Applying for an AdSense Account
- Section 8.2. Setting Account Options
- Section 8.3. AdSense Content and AdSense Search
- Section 8.4. AdSense Ad Settings
- Section 8.5. AdSense Search Settings
- Section 8.6. Action Items
- Chapter 9. Making Sense of AdSense
- Section 9.1. Ad Performance
- Section 9.2. Search Performance
- Section 9.3. Your Earnings
- Section 9.4. Tools Beyond AdSense for Tracking
- Section 9.5. Action Items
- Part III: Working with AdWords
- Chapter 10. Using AdWords
- Section 10.1. Signing up for an Account
- Section 10.2. Creating and Editing Ad Campaigns
- Section 10.3. Ad Groups
- Section 10.4. Site Targeting
- Section 10.5. Getting a Client Manager Account
- Section 10.6. Action Items
- Chapter 11. Improving Campaign and Ad Group Performance
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