Section 5.5. Action Items

5.5. Action Items

Here are some action items you may wish to take to make (more) money from CPC ads:

• Understand the logic behind CPC and contextual ad programs.

• Create a realistic plan based on the revenue you can expect from CPC advertising.

• Enroll your site in a CPC ad program.

• Use a server-side include so that the CPC ad code is replicated across your site.

• Choose ad format and colors to match or complement your site design.

• If your site has enough volume to make it feasible, investigate CPM advertising programs.