Putting AdSense code on your web pages is only the beginning to making money with Google AdSense advertising. Once you've added AdSense Content and AdSense Search to your pages, you need to know how well your AdSense revenue is doing in relationship to how well it could be doing. Monitoring your performance so you can make changes to make more money is a very important part of successfully working with AdSense. This chapter explains the reporting and performance tracking tools available in the AdSense program and what you should be looking for in terms of performance. |