Growing competitive advantage

Here moves towards answering the second key question of how do we grow competitive advantage? Here you will discover the latest tools, techniques and best practice approaches to improving your know-how, innovation and performance. Over eight chapters you will explore a diverse range of topics ranging from smart leadership, competitive intelligence, nurturing the change, better talent management, protection of your intellectual property, reaping the benefits of digital technology, increasing customer loyalty and polishing your training performance. The goal of this second section is to help you to custom design your own personal and unique approach to knowledge and innovation in your business and career.