Part IV: A Look Ahead

Chapter List

Chapter 19: There’s No There, There—Can Customer Relationships Survive Internet Ubiquity?

Chapter 20: Electronic Empowerment—How Will Electronics Revolutionize Customer Communication?

Chapter 21: What Do Customers Want from Mobile Messaging?—Do Customers Really Want to Order Groceries While Driving Home from Work?

Chapter 22: Will Wall Street Care?—Relationships as a Corporate Asset