Part IV: A Look Ahead
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Chapter List
- Chapter 19: There’s No There, There—Can Customer Relationships Survive Internet Ubiquity?
- Chapter 20: Electronic Empowerment—How Will Electronics Revolutionize Customer Communication?
- Chapter 21: What Do Customers Want from Mobile Messaging?—Do Customers Really Want to Order Groceries While Driving Home from Work?
- Chapter 22: Will Wall Street Care?—Relationships as a Corporate Asset
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Why CRM Doesnt Work: How to Win By Letting Customers Manage the Relationship
ISBN: 1576601323
EAN: 2147483647
EAN: 2147483647
Year: 2003
Pages: 141
Pages: 141
Authors: Frederick Newell, Seth Godin
- Structures, Processes and Relational Mechanisms for IT Governance
- Linking the IT Balanced Scorecard to the Business Objectives at a Major Canadian Financial Group
- Measuring and Managing E-Business Initiatives Through the Balanced Scorecard
- Measuring ROI in E-Commerce Applications: Analysis to Action
- Governance in IT Outsourcing Partnerships