Part III: How to Change
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Chapter List
- Chapter 13: Before You Build a Better Mousetrap—Is CMR for Everyone?
- Chapter 14: Customer Service—Who Cares?: CMR Doesn’t Mean “Best Customer Service” for Everyone
- Chapter 15: Which Customers and Why—You Can’t Make Everyone Happy
- Chapter 16: Crossing the Chasm—What Will You Need to Change?: Eight Steps to CMR Success
- Chapter 17: There’s No Free Lunch—But CMR Should Not be an Added Expense
- Chapter 18: Don’t Boil the Ocean—Be Wary of the Big-Bang Approach
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Why CRM Doesnt Work: How to Win By Letting Customers Manage the Relationship
ISBN: 1576601323
EAN: 2147483647
EAN: 2147483647
Year: 2003
Pages: 141
Pages: 141
Authors: Frederick Newell, Seth Godin
- ERP Systems Impact on Organizations
- Challenging the Unpredictable: Changeable Order Management Systems
- Context Management of ERP Processes in Virtual Communities
- Intrinsic and Contextual Data Quality: The Effect of Media and Personal Involvement
- Development of Interactive Web Sites to Enhance Police/Community Relations