State Gap and Trend Analysis

An important analytical tool is the State, Gap, and Trend Analysis (SG&TA). ^[3] The SG&TA permits us to conceptually define where we are today and project to where we think the market will be at some distant point in the future. With this understanding, we can then discern likely drivers and plot a road map from the present to the future. An example of the telecommunications service provider industry SG&TA is shown in Figure 2.

Figure 2: State, Gap and Trend Analysis

^[3]Hilliard Consulting Group, Inc., McKinney, Texas. Model was first developed by J. Nugent at the Hilliard Consulting Group, Inc. in 1999.