IN THIS CHAPTER
When it comes to potential listeners of your podcast, you will be going after four distinct groups (see Figure 15.1):
Figure 15.1. Groups of potential listeners of your podcast.
The illustration shown here is obviously not to scale. If it were, the first three groups combined when compared to the rest of the world would be smaller than the period at the end of this sentence. In this chapter, we talk about promoting to the first three groups; then in Chapter 16, "How to Find Newbie Listeners," we talk more about promoting to the rest of the world.