Like Reporting Services, the Notification Services technology was also first introduced as an add-on to SQL Server 2000. Released in August 2002, Notification Services is a highly scalable solution for monitoring for events and sending alerts to millions of subscribers. It is a programming framework for building applications that generate and send notifications to subscribed users. MSN Alerts and New York Times are some examples where this technology is already being used to send alerts to subscribers. This platform is now tightly integrated into SQL Server 2005. The installation of Notification Services is now integrated with SQL Server 2005 setup. SQL Server 2005 Notification Services supports the 64-bit platform. The SQL Server 2005 Management Studio now provides a user interface for deploying and administering Notification Services instances instead of you doing it by using command-line tools, as in Notification Services for SQL Server 2000.