Practice 11. Internationalize from Day One
Get in the habit of ensuring your products are internationalized from day one. There is no extra overhead once you understand what is required. The bottom line is that the largest amount of economic growth globally in the next decade is projected to take place outside of English-speaking United States. The implication should be obvious: Your company needs to think globally, and so should you.
This practice applies to the need for a working product because of the discipline required. The process of continual localization as the product is changed is a discipline that, while sometimes burdensome, also requires discipline on the part of the project team and the skills learned through this discipline transfer to other areas of keeping the product in a working state.