Other Ways to Advertise Your Auctions

Where else can you advertise the items you have for auction on eBay? Here are some ideas you might want to explore:

• Send emails to previous customers when you have new items for auction that they might be interested in. (Know, however, that eBay frowns against spamming other users, so take care when making this type of email solicitation.)

• When you're sending out end-of-auction emails to your high bidders, include a link to your About Me pageor even a list of other items you have for sale or plan to have for sale in the near future.

• Post messages on Internet message boards and Usenet newsgroups that are dedicated to the types of items you have for auction.

• Barter with other website owners to include links to your auctions or About Me page on their sites, in return for links to their sites on your site.

• Include your About Me URL or eBay Store URL as a signature in all your personal and business email messages.

• Include your About Me or eBay Store URL on your business cards and stationery.

Probably the most important type of promotion, however, is word of mouthbased on your good reputation. You want to encourage repeat bidders and drive buyers into your other auctions or online store (if you have one) for additional sales. That means treating your buyers fairly and with respect and going the extra mile to ensure their satisfaction.