Do understand the differences between HTML 2.0, HTML 3.2, and the different flavors of HTML 4.01 and XHTML 1.0. Decide which design strategy to follow while using them.
Do provide alternatives if at all possible if you use nonstandard HTML tags.
Do test your pages in multiple browsers.
Do write your pages clearly and concisely.
Do organize the text of your page so that your visitors can scan for important information.
Do spell check and proofread your pages.
Do group related information both semantically (through the organization of the content) and visually (by using headings or separating sections with rule lines).
Do use a consistent layout across all your pages.
Do use link menus to organize your links for quick scanning, and do use descriptive links.
Do have good reasons for using links.
Do keep your layout simple.
Do provide alternatives to images for text-only browsers.
Do try to keep your images small so that they load faster over the network.
Do be careful with backgrounds and colored text to avoid making your pages flashy but unreadable.
Do always provide a link back to your home page.
Do match topics with pages.
Do provide a signature block or link to contact information at the bottom of each page.
Do provide single-page, nonhypertext versions of linear documents.
Do write context-independent pages.
Don't link to irrelevant material.
Don't write web pages that are dependent on pages before or after them in the structure.
Don't overuse emphasis (such as boldface, italic, all caps, link text, blink, or marquees).
Don't use terminology that's specific to any one browser ("click here," "use the Back button," and so on).
Don't use heading tags to provide emphasis.
Don't fall victim to the "Here" syndrome with your links.
Don't link repeatedly to the same site on the same page.
Don't clutter the page with a large number of pretty but unnecessary images.
Don't split individual topics across pages.
