The business planning of startups is often summarized in a document called the business plan. However, it is important to understand that business planning is much broader than the business plan document. This chapter reviews the main aspects of the general business planning process, while emphasizing the factors that are important to early stage companies.
The first part of the chapter discusses the company's business cycle and the manner of presenting information in the financial statements. Understanding the principles underlying the financial statements, the manner of preparing them, and the presentation of the data is essential to anyone involved in the high tech industry in general, and to persons engaged in business planning in particular. The second part of this chapter reviews the main methods of financial forecasting. The last part of this chapter reviews other issues relating to strategic planning and reviews the business plan, which is one of the products of business planning.