Reason 6: Consumer Loyalty to the Brand, Which Is Worth a Fortune

Reason #6: Consumer Loyalty to the Brand, Which Is Worth a Fortune

People seek out branded experiences that touch them emotionally. The Lord of the Rings films and the Spider-Man film helped ignite game sales, because people wanted to continue to be involved in the brand.

Table of content

Creating Emotion in Games: The Craft and Art of Emotioneering

ISBN: 1592730078
EAN: 2147483647

Year: 2003
Pages: 394

Authors: David E. Freeman

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MySQL Stored Procedure Programming

Transactional Support in MySQL
Calling Stored Programs from Application Code
Stored Program Security
Stored Programs and Code Injection
Conclusion

Developing Tablet PC Applications (Charles River Media Programming)

Introduction to the VB .NET Language
Strings, GDI+, and Error Handling in VB .NET
Tablet PC Full Screen Utility
Speech Input with SAPI
Power Management for the Tablet PC

Managing Enterprise Systems with the Windows Script Host

Shell Operations
Logon Scripts and Scheduling
File Operations
Internet Applications
Internet Information Server

101 Microsoft Visual Basic .NET Applications

Working with Microsoft Visual Studio .NET 2003 and Microsoft .NET Framework 1.1
Data Access
Interacting with the Operating System
Building Enterprise Services Applications
COM Interop/PInvoke

Quantitative Methods in Project Management

Project Value: The Source of all Quantitative Measures
Organizing and Estimating the Work
Making Quantitative Decisions
Expense Accounting and Earned Value
Quantitative Time Management

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