Chapter 4

Lab 4.1 Self-Review Answers

A1:

Question	Answer	Comments
1	d	A good way to build visual presentations involves creating explanations of visual activity or models of them.

A2:

Question	Answer	Comments
2	False	Direction should be given from the driver's perspective. Ever tried it the other way?

A3:

Question	Answer	Comments
3	c	If the home page is the big identifiable road, the first step to to the communications goal involves getting off at an exit.

A4:

Question	Answer	Comments
4	b	In this road analogy, the goal is the destination.

A5:

Question	Answer	Comments
5	e	Again, building model interactions is a great tool.

A6:

Question	Answer	Comments
6	d	Fulfillment of wants, needs, and desires is much more important than any fluffy or dramatic presentation.

Lab 4.2 Self-Review Answers

A1:

Question	Answer	Comments
1	b	Assess current activity first.

A2:

Question	Answer	Comments
2	False	It is always included in every discussion.

A3:

Question	Answer	Comments
3	d	Who, what, and how are always important.

A4:

Question	Answer	Comments
4	a, c	Goals should already be known. But if they are not known, then answering d is OK as well.

A5:

Question	Answer	Comments
5	e	Transforming communication to cut costs and increase relationships is the name of the game.

Lab 4.3 Self-Review Answers

A1:

Question	Answer	Comments
1	b	The who, what, where, when, why, and how always get answered first. Then deal with appearances and technology.

A2:

Question	Answer	Comments
2	d	Again, plan before you build.

A3:

Question	Answer	Comments
3	c	Determining communication goals may be a surprising experience.

A4:

Question	Answer	Comments
4	e	Since these will be the basis for actual page development, they need to include content, links, and back-end support.

A5:

Question	Answer	Comments
5	True	Aides help the audience reach goals quickly.