Chapter 4. Making Money with Affiliate Programs


You've got the content (Chapter 1). You've created an effective campaign to drive traffic to your site (Chapter 2). You've optimized your site for the search engines (Chapter 3). Now, where's the cash?

This chapter explains how to make money from your web site by having your site work as a virtual "sales rep." You become a sales rep for another site, often called a merchant, by becoming an affiliate (also sometimes called an associate) of the merchant.

With affiliate programs , your site provides links to a merchant's site. You make money ifand only ifvisitors you send to the merchant's site make purchases. If this sounds easy, it can be. You don't need to stock inventory, or worry about fulfillment, shipping, and returns. And you still make moneysometimes very good moneywhen the product sells.

However, selling on the Internet is very competitive; there are always multiple avenues for a consumer to buy anything. Furthermore, there's nothing to stop consumers from bypassing your site completely and going directly to the merchant. You'll only be successful with your affiliate links if the goods provided by the merchants you are associated with are highly relevant to the content of your site.

This chapter explains the different kinds of ad programs, how affiliate advertising works, how to work with affiliate aggregatorseverything you need to know to make money with affiliate programs, provided your sites draw traffic that will click on links to your affiliated merchants and that these merchants can convert your traffic so that sales are made.



Google Advertising Tools. Cashing in with AdSense, AdWords, and the Google APIs
Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs
ISBN: 0596101082
EAN: 2147483647
Year: 2004
Pages: 145
Authors: Harold Davis

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