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Chapter 1: Why do People Buy Things They Don't Need?
Figure 1.1: Personal Consumption Expenditures as a Percentage of GDP (in billions)
Figure 1.2: Spending on Discretionary Items as a Percentage of All Personal Consumption Expenditures (PCE)
Chapter 2: What We Need:
More Than You Ever Imagined
Figure 2.1: Gross Domestic Product per Capita for Selected Countries, 2000
Figure 2.2: American Way of Life
Figure 2.3: Fashionable Appliances from Jenn-Air
Figure 2.4: Prescription for Major-Appliance Retailing
Chapter 3: If Consumer Spending is the Engine of the Economy, Then Discretionary Spending is the "GAS"
Figure 3.1: Discretionary Products Matrix
Figure 3.2: Showtime Rotisserie Grill Product Positioning
Figure 3.3: Discretionary Purchasers Segmentation Analysis
Figure 3.4: A Quick Guide to the Five Segments of Discretionary Consumers
Figure 3.5: Differing Attitudes among Segments
Figure 3.6: Luxury Marketers Revenue 2000–2002 (in millions)
Chapter 4: The 14 Justifiers that Give Consumers Permission to Buy
Figure 4.1: Justifiers for Buying Discretionary Products
Chapter 5: What Things People Buy that They Don't Need
Figure 5.1: Discretionary Product Purchase Incidence
Figure 5.2: Total Retail Trade in Millions
Figure 5.3: Where People Buy Things They Don't Need
Figure 5.4: Where People Buy Things They Don't Need
Figure 5.5: Personal Consumption Expenditures in Millions
Chapter 6: What People Buy:
Personal Luxuries
Figure 6.1: Personal Luxuries Purchase Incidence (percentage)
Figure 6.2: Fashion Accessories Industry Snapshot
Figure 6.3: Infant's Clothing Industry Snapshot
Figure 6.4: Infant and Children's Apparel Market Share Leaders
Figure 6.5: Jewelry and Watches Industry Snapshot
Figure 6.6: Jewelry and Watches Market Share Leaders
Figure 6.7: Men's and Boys' Clothing and Apparel Industry Snapshot
Figure 6.8: Men's Apparel Market Share Leaders
Figure 6.9: Personal-Care Industry Snapshot
Figure 6.10: Women's and Girls' Clothing and Apparel Industry Snapshot
Figure 6.11: Women's Clothing and Apparel Market Share Leaders
Chapter 7: What People Buy:
Entertainment, Recreation, and Hobbies
Figure 7.1: Entertainment Purchase Incidence
Figure 7.2: Audio Equipment Industry Snapshot
Figure 7.3: Electronic Stores Market Share Leaders
Figure 7.4: Books, Magazines, and Newsletters Industry Snapshot
Figure 7.5: Book Store Market Share Leaders
Figure 7.6: Computers and Software Industry Snapshot
Figure 7.7: Computer Stores Market Share Leaders
Figure 7.8: Craft Store Market Share Leaders
Figure 7.9: Musical Instruments Industry Snapshot
Figure 7.10: Pet Accessories Industry Snapshot
Figure 7.11: Pet Accessories Market Share Leaders
Figure 7.12: Photography Equipment and Supplies Industry Snapshot
Figure 7.13: Prerecorded Media Industry Snapshot
Figure 7.14: Prerecorded Media Market Share Leaders
Figure 7.15: Sporting Goods and Exercise Equipment Industry Snapshot
Figure 7.16: Sporting Goods Market Share Leaders
Figure 7.17: Toys, Games, and Dolls Industry Snapshot
Figure 7.18: Toy Retail Market Share Leaders
Figure 7.19: Television, Radio, VCR, and DVD Player Industry Snapshot
Chapter 8: What People Buy:
Home Furnishings and Home Décor
Figure 8.1: Home Purchase Incidence
Figure 8.2: Aromatherapy and Household Scents Industry Snapshot
Figure 8.3: Art Industry Snapshot
Figure 8.4: Art & Framing Market Share Leaders
Figure 8.5: Baskets, Boxes, Vases, Pots Industry Snapshot
Figure 8.6: Candle and Accessories Industry Snapshot
Figure 8.7: Christmas and Seasonal Decorations Industry Snapshot
Figure 8.8: Collectibles Industry Snapshot
Figure 8.9: Flowers, Seeds, and Potted Plants Industry Snapshot
Figure 8.10: Building Materials and Garden Retailers Industry Snapshot
Figure 8.11: Total Furniture and Mattresses Industry Snapshot
Figure 8.12: Retail Furniture and Home Furnishings Stores
Figure 8.13: Lawn and Garden Industry Snapshot
Figure 8.14: Greeting Card and Stationery Industry Snapshot
Figure 8.15: Home Textiles and Rugs Industry Snapshot
Figure 8.16: Total Kitchenware and Housewares Industry Snapshot
Figure 8.17: Housewares Market Share Leaders
Figure 8.18: Lamps, Clocks, and Other Durable Furnishings Industry Snapshot
Figure 8.19: Picture Frames Industry Snapshot
Figure 8.20: Tabletop Dinnerware, Flatware, Glassware, and Serving Industry Snapshot
Figure 8.21: Wall Décor Industry Overview
Figure 8.22: Window Coverings Industry Overview
Chapter 9: Trends that Impact Why People Buy Things They Don't Need
Figure 9.1: Household Projections by Age, 2000–2010 (in Millions)
Figure 9.2: Household Characteristics
Figure 9.3: Key Demographics Related to Aging
Figure 9.4: Best Market for Discretionary Products
Figure 9.5: Population Projections, 2000–2050
Figure 9.6: Quarterly Retail and E-commerce Sales, 1999 to 2003
Figure 9.7: Retail Sales by Type of Store, 1992 and 2000, Excludes Motor Vehicles, Gasoline, and Food Service
Chapter 10: Pulling it all Together:
How to Sell More
Figure 10.1: Big Vision versus Little Vision
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Why People Buy Things They Dont Need: Understanding and Predicting Consumer Behavior
ISBN: 0793186021
EAN: 2147483647
Year: 2003
Pages: 137
Authors:
Pamela Danziger
BUY ON AMAZON
Absolute Beginner[ap]s Guide to Project Management
Learning from Successful Projects
Common Budget Challenges
What Are Project Communications?
Special Situations
Twelve Tips for Buyers
CISSP Exam Cram 2
Building Defense in Depth
Access-Control Systems and Methodology
Intrusion-Detection Systems (IDS)
Integrity and Authentication
Practice Exam 2
Identifying and Managing Project Risk: Essential Tools for Failure-Proofing Your Project
Why Project Risk Management?
Managing Project Constraints and Documenting Risks
Closing Projects
Conclusion
Appendix A Selected Detail From the PERIL Database
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The Enable Password
The Console Port
ISDN Interfaces
Distance-Vector and Link-State Routing Protocols
Snapshot DDR
101 Microsoft Visual Basic .NET Applications
Working with Microsoft Visual Studio .NET 2003 and Microsoft .NET Framework 1.1
Working with Console Applications
Interacting with the Operating System
Advanced .NET Framework
COM Interop/PInvoke
Programming Microsoft ASP.NET 3.5
Creating Bindable Grids of Data
Paging Through Data Sources
Configuration and Deployment
ASP.NET State Management
Hosting ASP.NET Outside IIS
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