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Chapter 2: What We Need: More Than You Ever Imagined

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Chapter 3: If Consumer Spending is the Engine of the Economy, Then Discretionary Spending is the "GAS"

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Chapter 4: The 14 Justifiers that Give Consumers Permission to Buy

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Chapter 5: What Things People Buy that They Don't Need

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Chapter 9: Trends that Impact Why People Buy Things They Don't Need

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Why People Buy Things They Don't Need. Understanding and Predicting Consumer Behavior
Why People Buy Things They Dont Need: Understanding and Predicting Consumer Behavior
ISBN: 0793186021
EAN: 2147483647
Year: 2003
Pages: 137

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