Introduction

Even though the Web is an interactive medium, you probably can't (and don't want to) be on hand all day, every day, to guide visitors through the site or respond to errors. Likewise, you probably don't want to spend all your waking hours maintaining your site and personally leading each loyal visitor back to your site on a regular basis. Fortunately, there are many techniques for defending against unnecessary errors automatically. And when your site operates smoothly, you can focus on ways to get to know your visitors and build relationships with them with things like surveys, polls, webcasts, web chats, and webinars. In this chapter, I'll go over some of the little details that make a web site visit successful and enjoyable.