Give Them a Hot Tub
Use Outrageous Features to Discover Hidden Breakthroughs
Brainstorming is an attempt to leverage the creative power of a group of people who are trying to solve a problem by encouraging them to come up with as many different ideas as possible. Then the ideas are evaluated and one or more are selected as potential candidates for solving the problem, presumably in an innovative way.
When brainstorming is done well, it can be effective in generating breakthroughs. Consider, though, that traditional approaches to brainstorming are biased toward internal groups of people. That's okay, but I've found that the real breakthroughs come when you work directly with customers. So, instead of generating and evaluating your own "crazy" ideas, the Give Them a Hot Tub game encourages you to generate your crazy ideas and let your customers determine just how crazy those ideas really are!