Write several features on note cards, one feature per card. Include several outrageous features. For example, if you're making a portable MP3 player, try adding features like "heats coffee," "cracks concrete," or "conditions dog hair." If you're making a system that manages payroll, try adding features like "plans family reunions" or "refinishes wooden floors." If you're building an office building, add a hot tub in the lobby. What happens when a customer uncovers one of these outrageous features?