Index_F

F

Farley, Steve, 264

fashion, 31

credibility of, 148-149

expansion of lines in, 143-144

foreign designers for, 148

and Hankins as designer, 175-182, 184-188

open -to-buy agreement for, 85-87

as store emphasis, 130-131

and young men's apparel line, 134

Federated Department Stores, 123-124

Fickert, Mark, 253

financing (of early J. C. Penney stores), 34-35

first man position, 76-78

Fitzgerald, F. Scott, 38

five-year plan, 117

Flynn, Rita, 259, 276, 277

Fulcomer, Dave, 2, 151-153

fund-raising campaign (for Penney), 49-58