Chapter 34 -- Managing Customers, Direct Mail, and Business Plans

Chapter 34

In the last chapter, you learned how to use Microsoft Small Business Financial Manager to compare loan and lease financing, build an accounting and contact database, and create valuable business reports and charts. In this chapter, you'll explore three additional utilities in the small business tools collection: Microsoft Small Business Customer Manager, Microsoft Direct Mail Manager, and Microsoft Business Planner. Customer Manager and Direct Mail Manager allow you to leverage your contact assets strategically for analysis purposes and targeted mass mailings. Business Planner is a catch-all planning tool— you can use it to design and write business and marketing plans, and to organize and study an extensive collection of business documents.

Running Microsoft Office 2000 Small Business
Running Microsoft Office 2000
ISBN: 1572319585
EAN: 2147483647
Year: 2005
Pages: 228 © 2008-2017.
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