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Tricks of the Podcasting Masters
Tricks of the Podcasting Masters
ISBN: 0789735741
EAN: 2147483647
Year: 2006
Pages: 162
Authors:
Rob Walch
,
Mur Lafferty
BUY ON AMAZON
Tricks of the Podcasting Masters
Table of Contents
Copyright
Foreword
About the Authors
Acknowledgments
We Want to Hear from You
Reader Services
Introduction
Part I: Laying Your Foundation
Chapter 1. A Brief History of Podcasting
Independent Podcaster Resources
iTunes Enters the Playing Field
David Versus Goliath?
Chapter 2. What the Pros are Doing
Popular Podcasts
Podfading
Chapter 3. Podcast Genres
Audioblogs
Comedy CastsShock Jocks, Skits, Standup...
Couple Casts
Educational
Gaming
Godcasts: Religious and Spiritual Podcasts
The Interview Cast
Music
News
Politics
Radio Dramas
Q-Podders
Sci-Fi
Sex
Sports
Tech Podcasts
The Written Word
Others Genres
Chapter 4. Finding Your Passion
Why Passion Matters
Passion Pitfalls
Why We Podcast
Part II: Refining Your Podcast and Your Skills
Chapter 5. Getting Started
Choosing a Title
Your Intro
Chapter 6. Your Script
Preparation
Outline or Free Form
Editing Versus Live
Time Limits
Swearing
Chapter 7. The Art of the Interview
Finding Guests
Prep Work for Live Interviews
Using Skype and Other VoIP Services
Double-Enders
Face-to-Face Interviews
Time-Shifted Interviews
Interview Flow
Chapter 8. MusicIssues and Sources
Licensing Madness
Free Music Services
Local Indie Music
Playing Your Own Music
Chapter 9. The Audible Written Word
What Writing Is Podcasted
Copyright Concerns
Does Giving Your Work Away Increase Sales?
Concern for Production Value
Addressing the Written Word
Chapter 10. The Great Editing Debate
Why You Should Edit
Why You Shouldn t Edit
Listen Before You Upload
Chapter 11. Keeping the Podcast Consistent
Maintaining a Consistent Release Schedule
Keeping the Format Consistent
Consistent Volume Levels
Chapter 12. You re Nothing Without Your Audience
Using Forums to Interact with Listeners
Soliciting Listener Feedback
Incorporating Your Audience
Your Show Notes Are Your Podcast s Map
Part III: Marketing and Promotion
Chapter 13. Using Your Site as a Marketing Tool
Your Choices
You, the Producer
Chapter 14. Using Promos to Hype Your Podcast
Why Promos Are Necessary
Chapter 15. Getting the Word Out
When to Promote
Voting Sites
Podcast Networks
Community Building
Podcasting Directories
Chapter 16. How to Find Newbie Listeners
Contacting Local Media
Press Releases
Online Message Boards and Forums
craigslist and Other Boards
Guerilla Marketing Tricks
Chapter 17. Business Planning
Balancing the Costs
Personal Podcasts
Corporate and Small Business Podcasts
Chapter 18. Generating Revenue
Tracking Stats and Getting Listener Info
Creating a Media Kit
Advertising and Sponsorship
Joining Affiliate Programs
Selling Swag
Tip Jar
Premium Feeds
Unique and Interesting Methods
Chapter 19. Podcasting as a Marketing Tool
Business in General
Movies, TV, and Radio
Churches and Nonprofits
Education
Nongovernmental Organizations
Government Agencies
Where to Go from Here
Appendices
Appendix A. Microphone and Voice Tips
Get to Know Your Microphone
Situate Yourself Comfortably
Whom Are You Talking To?
Don t Be Afraid to Start Over
Watch Those Levels
If Editing, Mark Your File When You Mess Up
Join Toastmasters
Appendix B. Creative Commons Explained
Appendix C. Websites for More Information
Tutorials
Podcasting News and Reviews
Index
SYMBOL
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Tricks of the Podcasting Masters
ISBN: 0789735741
EAN: 2147483647
Year: 2006
Pages: 162
Authors:
Rob Walch
,
Mur Lafferty
BUY ON AMAZON
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