Table of Contents

Tricks of the Podcasting Masters
By Robert Walch, Mur Lafferty
...............................................
Publisher: Que
Pub Date: May 22, 2006
Print ISBN-10: 0-7897-3574-1
Print ISBN-13: 978-0-7897-3574-4
Pages: 384

Table of Contents  | Index

		Copyright
		Foreword
		About the Authors
		Acknowledgments
		We Want to Hear from You!
		Reader Services
		Introduction
		Part I:  Laying Your Foundation
			Chapter 1.  A Brief History of Podcasting
				Independent Podcaster Resources
				iTunes Enters the Playing Field
				David Versus Goliath?
			Chapter 2.  What the Pros are Doing
				Popular Podcasts
				Podfading
			Chapter 3.  Podcast Genres
				Audioblogs
				Comedy CastsShock Jocks, Skits, Standup...
				Couple Casts
				Educational
				Gaming
				Godcasts: Religious and Spiritual Podcasts
				The Interview Cast
				Music
				News
				Politics
				Radio Dramas
				Q-Podders
				Sci-Fi
				Sex
				Sports
				Tech Podcasts
				The Written Word
				Others Genres
			Chapter 4.  Finding Your Passion
				Why Passion Matters
				Passion Pitfalls
				Why We Podcast
		Part II:  Refining Your Podcast and Your Skills
			Chapter 5.  Getting Started
				Choosing a Title
				Your Intro
			Chapter 6.  Your "Script"
				Preparation
				Outline or Free Form
				Editing Versus Live
				Time Limits
				Swearing
			Chapter 7.  The Art of the Interview
				Finding Guests
				Prep Work for Live Interviews
				Using Skype and Other VoIP Services
				Double-Enders
				Face-to-Face Interviews
				Time-Shifted Interviews
				Interview Flow
			Chapter 8.  MusicIssues and Sources
				Licensing Madness
				Free Music Services
				Local Indie Music
				Playing Your Own Music
			Chapter 9.  The Audible Written Word
				What Writing Is Podcasted
				Copyright Concerns
				Does Giving Your Work Away Increase Sales?
				Concern for Production Value
				Addressing the Written Word
			Chapter 10.  The Great Editing Debate
				Why You Should Edit
				Why You Shouldn't Edit
				Listen Before You Upload
			Chapter 11.  Keeping the Podcast Consistent
				Maintaining a Consistent Release Schedule
				Keeping the Format Consistent
				Consistent Volume Levels
			Chapter 12.  You're Nothing Without Your Audience
				Using Forums to Interact with Listeners
				Soliciting Listener Feedback
				Incorporating Your Audience
				Your Show Notes Are Your Podcast's Map
		Part III:  Marketing and Promotion
			Chapter 13.  Using Your Site as a Marketing Tool
				Your Choices
				You, the Producer
			Chapter 14.  Using Promos to Hype Your Podcast
				Why Promos Are Necessary
			Chapter 15.  Getting the Word Out
				When to Promote
				Voting Sites
				Podcast Networks
				Community Building
				Podcasting Directories
			Chapter 16.  How to Find Newbie Listeners
				Contacting Local Media
				Press Releases
				Online Message Boards and Forums
				craigslist and Other Boards
				Guerilla Marketing Tricks
			Chapter 17.  Business Planning
				Balancing the Costs
				Personal Podcasts
				Corporate and Small Business Podcasts
			Chapter 18.  Generating Revenue
				Tracking Stats and Getting Listener Info
				Creating a Media Kit
				Advertising and Sponsorship
				Joining Affiliate Programs
				Selling Swag
				Tip Jar
				Premium Feeds
				Unique and Interesting Methods
			Chapter 19.  Podcasting as a Marketing Tool
				Business in General
				Movies, TV, and Radio
				Churches and Nonprofits
				Education
				Nongovernmental Organizations
				Government Agencies
				Where to Go from Here
		Appendices
			Appendix A.  Microphone and Voice Tips
				Get to Know Your Microphone
				Situate Yourself Comfortably
				Whom Are You Talking To?
				Don't Be Afraid to Start Over
				Watch Those Levels
				If Editing, Mark Your File When You Mess Up
				Join Toastmasters
			Appendix B.  Creative Commons Explained
			Appendix C.  Websites for More Information
				Tutorials
				Podcasting News and Reviews
		Index