If your potential listeners like the
Before the intro, many podcasters have a "pre-intro" for lack of a better
One of the most important reasons this is done has to do with playing the device on a mobile MP3 player and not being able to see the screen for one reason or another. These notes are important
A pre-intro can be done many different wayssuch as Adam Curry's "Delta Sierra Charlie One Niner Niner" to signify DSC-199, or the show name and date, as is done on the MacCast. podCast411 does the date, show number, and the guest's name. For interview shows, we would suggest including the guest's name up front. But no matter how you decide to do it, the pre-intro is the very first thing the listener hears and usually is no more than 5 to 10 seconds. Although the pre-intro is not intended to set the tone for your show, this does not mean it has be so monotone that it sounds like something from the Emergency Podcasting System.
Celebrity/Guest Show ID
Celebrity/guest show IDs at the beginnings of a podcast are also very commonfor example, "This is Jane from the Jane Doe podcast and you are listening to John Smith on my favorite show, the ACME Crowbar Podcast." The use of celebrity show IDs are a great way to let potential listeners know what type of person listens to your show. If you are able to get someone who is very popular to do a show ID for you, it gives a nice message that your show is
When it comes to your introduction, you need to ask yourself the following questions: What type of tone am I trying to set? What type of information do I want to convey to a new listener? Knowing the answers to these questions will greatly improve the quality and effectiveness of your introduction. Many times your title itself will already
Bumpers and sweepers are essentially the same thing. They are
Sometimes with your introduction, you want to bring the listeners up to date with past shows. With the K9Cast, Walter and Tara have a great introduction format where they start with a short show identification, then do a recap of the past show's content, then give a preview of this show's content (see Figure 5.2). They complete this all in typically less than 45 seconds. If you have a podiobook, this is also a good way to recap what has been talked about in previous chapters.
Figure 5.2. The K9Cast provides listeners with a quick recap of the previous show before setting off on a new topic.
If your show is sponsored or underwritten by someone else, you really should point that out upfront. First, I am sure your sponsor would appreciate it. But second, you need to think about fair disclosure. Your listeners, by and large, aren't stupid. If you spend your entire show talking about how great XYZ service is and you never mention XYZ paid you to do the show, it will come back to haunt you. There is an issue of trust between a podcast's host(s) and the listeners, and not pointing the sponsorship out will break down any trust your audience had with you. Worse, losing your audience will almost
It's also a mistake to assume that listeners won't find out if a sponsor supports your podcast. Podcasting is a "community," and people talk and post on forum
Commercials are a little more formal than quickly mentioning a sponsor, and they usually involve hawking some product or service. There are two main ways to deliver a commercial on your show. One is to play a "canned," pre-produced slick commercial that is supplied to you from your advertiser or is inserted with one of the ad-insertion systems. If you go this route, you need to look out for the "
To learn more about the difference between sponsorships and commercials, see "Advertising and Sponsorship," p. 299 (Chapter 18, "Generating Revenue").
We are not against advertisements in podcasts, but you need to remember not all podcast listeners are going to put up with commercials. Part of the
Some advertisers are going to insist that the advertisements be placed early in the show. It is your job to point out to them the differences in podcasting and commercial radio and let them know you want to make sure you have as large a listening base as possible. Hooking new listeners is all about making the best possible first impression, and having a commercial upfront will never achieve that goal.
Given the choice between a 3-minute introduction and no introduction, most listeners, especially those who have subscribed, would pick no introduction. You need to pick some balance between having a full-fledged promo to start your show for the new listeners and the desires of your current listener base. The length of your introduction will vary depending on the type of show you are doing and its overall length. You do not want a 1-minute introduction on a 5-minute show, but for a show that is over an
Looking at over 50 of the more popular podcasts, we noted the following breakdown concerning the length of show introductions (see Table 5.1).
Table 5.1. Average Length of Podcast Introductions
As would be expected, the length of the shows correlates to the length of the introductions. Although there is no hard-and-fast rule for what the length of your introduction should be, you should take into consideration that if your introduction is much greater than the averages listed here, you run the risk of turning off potential new listeners and current subscribers. It is always best to err on having an introduction that is too short rather than one that is too long.