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Exploring Web Marketing and Project Management

ISBN: 0130163961
EAN: 2147483647

Year: 2000
Pages: 87

Authors: Donald Emerick, Kimberlee Round

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• Web Marketing Project Management
• Internet Marketing Basics
• The Internet as a Communications Tool
• Roles of Direct Marketing and Relationship Marketing
• Test Your Thinking
• Internet Marketing: Planning, Targeting, and Evolving
• The Importance of Planning an Internet Marketing Effort
• Defining Audiences and Targeting Information on the Web
• The Evolution of Internet Marketing Efforts
• Test Your Thinking
• Developing and Integrating Internet Communication Strategy
• Four Forces Affecting Web Communication
• Expense Justification and Return on Investment
• Addressing Internal Issues in a Basic Strategic Internet CommunicationsPlan
• Addressing External Issues in a Basic Strategic Internet CommunicationsPlan
• Test Your Thinking
• Web Site Architecture
• Using Mapping to Build Presentations
• Determining and Mapping Information Exchanges and Presentations
• Building Presentations Using Story Boards
• Test Your Thinking
• Creative Strategies
• Identifying Creative Concepts
• Creative Evaluation
• Creative Development
• A WWW Critique Model
• Test Your Thinking
• Promotion and Measurement
• Promoting Internet Communication Efforts
• Measuring Internet Communication Activities
• Test Your Thinking
• Internet Marketing: Legal Issues
• Establishing and Documenting Agreements in a Contract
• Developing Web Content
• Test Your Thinking
• Project Life Cycle Basics
• Goals of Successful Project Management
• Comparing Project Management in Various Industries
• Project Tasks
• Project Life Cycle Formats
• Test Your Thinking
• The Project Team
• Definition of the Project Team
• Team Dynamics
• Test Your Thinking
• Project Bids, Contracts, and Specifications
• Project Bids
• Contracts
• Project Specifications
• Test Your Thinking
• Creative Development
• Content Identification
• Graphic Design
• Writing and Editing
• Test Your Thinking
• Technical Development
• HardwareSoftware Requirements
• Technical Brief
• Programming And Testing
• Test Your Thinking
• LaunchPostlaunch Activities
• Web Marketing Strategy: Let s Promote That New Web Site
• DocumentationTraining
• Internal Audit
• Test Your Thinking
• Web Firm Start-Ups
• Evaluating Financing
• Marketing
• Work Flow
• Reputation
• Test Your Thinking
• Answers to self-review questions
• Chapter 1
• Chapter 2
• Chapter 3
• Chapter 4
• Chapter 5
• Chapter 6
• Chapter 7
• Chapter 8
• Chapter 9
• Chapter 10
• Chapter 11
• Chapter 12
• Chapter 13
• Chapter 14