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Exploring Web Marketing and Project Management
Exploring Web Marketing and Project Management
ISBN: 0130163961
EAN: 2147483647
Year: 2000
Pages: 87
Authors:
Donald Emerick
,
Kimberlee Round
BUY ON AMAZON
Web Marketing Project Management
Internet Marketing Basics
The Internet as a Communications Tool
Roles of Direct Marketing and Relationship Marketing
Test Your Thinking
Internet Marketing: Planning, Targeting, and Evolving
The Importance of Planning an Internet Marketing Effort
Defining Audiences and Targeting Information on the Web
The Evolution of Internet Marketing Efforts
Test Your Thinking
Developing and Integrating Internet Communication Strategy
Four Forces Affecting Web Communication
Expense Justification and Return on Investment
Addressing Internal Issues in a Basic Strategic Internet CommunicationsPlan
Addressing External Issues in a Basic Strategic Internet CommunicationsPlan
Test Your Thinking
Web Site Architecture
Using Mapping to Build Presentations
Determining and Mapping Information Exchanges and Presentations
Building Presentations Using Story Boards
Test Your Thinking
Creative Strategies
Identifying Creative Concepts
Creative Evaluation
Creative Development
A WWW Critique Model
Test Your Thinking
Promotion and Measurement
Promoting Internet Communication Efforts
Measuring Internet Communication Activities
Test Your Thinking
Internet Marketing: Legal Issues
Establishing and Documenting Agreements in a Contract
Developing Web Content
Test Your Thinking
Project Life Cycle Basics
Goals of Successful Project Management
Comparing Project Management in Various Industries
Project Tasks
Project Life Cycle Formats
Test Your Thinking
The Project Team
Definition of the Project Team
Team Dynamics
Test Your Thinking
Project Bids, Contracts, and Specifications
Project Bids
Contracts
Project Specifications
Test Your Thinking
Creative Development
Content Identification
Graphic Design
Writing and Editing
Test Your Thinking
Technical Development
HardwareSoftware Requirements
Technical Brief
Programming And Testing
Test Your Thinking
LaunchPostlaunch Activities
Web Marketing Strategy: Let s Promote That New Web Site
DocumentationTraining
Internal Audit
Test Your Thinking
Web Firm Start-Ups
Evaluating Financing
Marketing
Work Flow
Reputation
Test Your Thinking
Answers to self-review questions
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Exploring Web Marketing and Project Management
ISBN: 0130163961
EAN: 2147483647
Year: 2000
Pages: 87
Authors:
Donald Emerick
,
Kimberlee Round
BUY ON AMAZON
SQL Hacks
Hack 16. Search for a String Across Columns
Hack 36. Calculate the Distance Between GPS Locations
Hack 40. Calculate Rank
Hack 54. Denormalize Your Tables
Hack 80. Play Six Degrees of Kevin Bacon
Microsoft Windows Server 2003(c) TCP/IP Protocols and Services (c) Technical Reference
Wide Area Network (WAN) Technologies
Internet Protocol (IP) Addressing
Internet Protocol Version 6 (IPv6)
Transmission Control Protocol (TCP) Connections
Internet Protocol Security (IPSec)
Special Edition Using Crystal Reports 10
Combining and Layering Report Objects
Using Variables to Pass Data Between Reports
Customizing the Web Desktop and Report Viewers
Ensuring a Successful Crystal Enterprise Implementation
Implementing the Part Viewer
Web Systems Design and Online Consumer Behavior
Chapter II Information Search on the Internet: A Causal Model
Chapter VII Objective and Perceived Complexity and Their Impacts on Internet Communication
Chapter XII Web Design and E-Commerce
Chapter XIV Product Catalog and Shopping Cart Effective Design
Chapter XVI Turning Web Surfers into Loyal Customers: Cognitive Lock-In Through Interface Design and Web Site Usability
Junos Cookbook (Cookbooks (OReilly))
Configuring IPSec
Connecting to an Ethernet Switch
Changing Route Preferences to Migrate to Another IGP
Configuring a Multiarea OSPF Network
Tracing RSVP Operations
Oracle SQL*Plus: The Definitive Guide (Definitive Guides)
Why Master SQL*Plus?
Running SQL Queries
The DESCRIBE Command
Oracles Data Dictionary Views
Using AUTOTRACE
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