Chapter 11

Lab 11.1 Self-Review Answers

A1:
QuestionAnswerComments
1aAnyone who has ever gotten married understands how someone else's taste does not always echo one's own.
A2:
QuestionAnswerComments
2a,bDocument! Document! Document!

Lab 11.2 Self-Review Answers

A1:
QuestionAnswerComments
1a,b,cA good creative spec should address all of these issues.
A2:
QuestionAnswerComments
2cUse the medium that best conveys the most sensory information to the client. If you are upset with the client, let someone else speak with him or her directly, and then deal with the client when you are more relaxed. Never send e-mail when you are upset.
A3:
QuestionAnswerComments
3noneNone of these tools provide a cross-platform solution.

Lab 11.3 Self-Review Answers

A1:
QuestionAnswerComments
1b,cCredibility is key!
A2:
QuestionAnswerComments
2b,cSome Web firms do offer writing services. However, this needs to be covered in the project bid.

I prefer to stay away from taking on the responsibility of functions with which the client can take issue. The success of a graphic design or written initiative is harder to gauge because it depends solely upon the client's taste.



Exploring Web Marketing and Project Management
Exploring Web Marketing and Project Management
ISBN: 0130163961
EAN: 2147483647
Year: 2000
Pages: 87

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