Anyone who has ever gotten married understands how someone else's taste does not always echo one's own.
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a,b
Document! Document! Document!
Lab 11.2 Self-Review Answers
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a,b,c
A good creative spec should address all of these issues.
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c
Use the medium that best conveys the most sensory information to the client. If you are upset with the client, let someone else speak with him or her directly, and then deal with the client when you are more relaxed. Never send e-mail when you are upset.
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none
None of these tools provide a cross-platform solution.
Lab 11.3 Self-Review Answers
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b,c
Credibility is key!
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b,c
Some Web firms do offer writing services. However, this needs to be covered in the project bid.
I prefer to stay away from taking on the responsibility of functions with which the client can take issue. The success of a graphic design or written initiative is harder to gauge because it depends solely upon the client's taste.