Chapter 6

Lab 6.1 Self-Review Answers

A1:

Question	Answer	Comments
1	d

A2:

Question	Answer	Comments
2	b	If you care to play, a top ten result is victory.

A3:

Question	Answer	Comments
3	c	Engines catalog the Web on their own. Directories rely on submissions.

A4:

Question	Answer	Comments
4	e	At this time banner ads are basically space ads that provide an immediate response vehicle using click-through.

Lab 6.2 Self-Review Answers

A1:

Question	Answer	Comments
1	d	A lot of information about software clients, hardware monitors, and the activity generated by promotional efforts can be gleaned from boring log files.

A2:

Question	Answer	Comments
2	d	Link history is even more valuable for deciding linking strategies.

A3:

Question	Answer	Comments
3	False	They identify a client computer but not a user. But if that user identifies herself, then the connection can be recorded for customization.

A4:

Question	Answer	Comments
4	c	Reviewing direct communication with people is the best measurement of success.