Test Your Thinking

Chapter 2: Test Your Thinking

The projects in this section use the skills you've acquired in this chapter. The answers to these projects are available to instructors only through a Prentice Hall sales representative and are intended to be used in classroom discussion and assessment.

1)	Look at your current communication efforts. Who is the current audience served by your organization's traditional media activities?
2)	Looking at a particular communication activity, how is the information presentation targeted to a specific audience and how does it meet the needs of this audience?
3)	Look for opportunities to develop Web communication models that replace or transform existing models to Internet-based communication.