Chapter 2

Lab 2.1 Self-Review Answers

A1:
QuestionAnswerComments
1a,dSo many options and a business need to measure success are the two most compelling reasons to plan first.
A2:
QuestionAnswerComments
2Who

What

Where

When

Why

How

The basis of concise and effective communication was stolen directly from Journalism 101.
A3:
QuestionAnswerComments
3FalseReal planning is rarely considered in the rush to the Web.

Lab 2.2 Self-Review Answers

A1:
QuestionAnswerComments
1cWho defines the audience. The communications target.
A2:
QuestionAnswerComments
2bThe audience defines the presentation development. The presentation must be targeted at the audience.
A3:
QuestionAnswerComments
3bWhile free stuff may attract one audience, targeted content will attract the appropriate one.

Lab 2.3 Self-Review Answers

A1:
QuestionAnswerComments
1cWithout interaction, a Web site is a repurposed brochure.
A2:
QuestionAnswerComments
2FalseWe can (hopefully) skip the early levels and begin meaningful communication quickly.
A3:
QuestionAnswerComments
3a,b,cAll are examples of business transformation through Internet communication. I wouldn't become a travel agent right now.


Exploring Web Marketing and Project Management
Exploring Web Marketing and Project Management
ISBN: 0130163961
EAN: 2147483647
Year: 2000
Pages: 87

flylib.com © 2008-2017.
If you may any questions please contact us: flylib@qtcs.net