Test Your Thinking

Chapter 6: Test Your Thinking

The projects in this section use the skills you've acquired in this chapter. The answers to these projects are available to instructors only through a Prentice Hall sales representative and are intended to be used in classroom discussion and assessment.

1)	Identify what audience you need to inform of your effort. How will you promote the effort using traditional media channels?
2)	Identify on-line promotional activities. Is it necessary to play the search engine games, or will submission efforts be enough to promote your site?
3)	Identify linking options. Are shared linking options available? How will you utilize paid banner advertisement?
4)	Consider measurement options for your effort. What information will you retrieve from server logs? What information will be captured to profile end users?