Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs

ISBN: 0596101082
EAN: 2147483647

Year: 2004
Pages: 145

Authors: Harold Davis

BUY ON AMAZON

Google Advertising Tools
Table of Contents
Copyright
Organization
Assumptions
About the Examples
Conventions Used in This Book
Using Code Examples
How to Contact Us
Safari Enabled
Acknowledgments
Part I: Making Money with Your Web Site
Chapter 1. Build It and They Will Come: Creating Popular Web Sites
Section 1.1. The Taxonomy of Success
Section 1.2. Popular Sites: Using Alexa
Section 1.3. How Much Content Is Enough?
Section 1.4. Presenting Content
Section 1.5. Content Architecture
Section 1.6. Action Items
Chapter 2. Driving Traffic to Your Site
Section 2.1. Creating a Plan and a Story
Section 2.2. Submitting Your Sites to Search Engines
Section 2.3. Working with Directories
Section 2.4. Becoming Popular
Section 2.5. Publishing Press Releases
Section 2.6. Syndication Feeds
Section 2.7. Using Email Lists
Section 2.8. Action Items
Chapter 3. Optimizing Sites for Search Engine Placement
Section 3.1. How Your Site Appears to a Bot
Section 3.2. Excluding the Bot
Section 3.3. Meta Information
Section 3.4. Creating a Site with SEO in Mind
Section 3.5. Avoiding Overly Aggressive SEO Practices
Section 3.6. Action Items
Chapter 4. Making Money with Affiliate Programs
Section 4.1. Kinds of Ad Programs
Section 4.2. Understanding Affiliate Programs
Section 4.3. Working with an Affiliate Program
Section 4.4. Action Items
Chapter 5. CPC Advertising
Section 5.1. CPC Terminology
Section 5.2. Understanding Contextual Relevance
Section 5.3. CPC Program Vendors
Section 5.4. Placing CPC Ads on Your Site
Section 5.5. Action Items
Chapter 6. Profiting from Adult Sites
Section 6.1. Creating Adult Sites
Section 6.2. Making Money with Advertising
Section 6.3. Publicizing Your Site
Section 6.4. Action Items
Part II: Getting the Most from AdSense
Chapter 7. Understanding Google, AdSense, and AdWords
Section 7.1. The Syntax of a Google Query
Section 7.2. Google s Parts
Section 7.3. Automated Ad Brokering: AdSense and AdWords
Section 7.4. Action Items
Chapter 8. Working with AdSense
Section 8.1. Applying for an AdSense Account
Section 8.2. Setting Account Options
Section 8.3. AdSense Content and AdSense Search
Section 8.4. AdSense Ad Settings
Section 8.5. AdSense Search Settings
Section 8.6. Action Items
Chapter 9. Making Sense of AdSense
Section 9.1. Ad Performance
Section 9.2. Search Performance
Section 9.3. Your Earnings
Section 9.4. Tools Beyond AdSense for Tracking
Section 9.5. Action Items
Part III: Working with AdWords
Chapter 10. Using AdWords
Section 10.1. Signing up for an Account
Section 10.2. Creating and Editing Ad Campaigns
Section 10.3. Ad Groups
Section 10.4. Site Targeting
Section 10.5. Getting a Client Manager Account
Section 10.6. Action Items
Chapter 11. Improving Campaign and Ad Group Performance
Section 11.1. Monitoring Your AdWords Activity
Section 11.2. Optimizing Your Ads
Section 11.3. Modifying Your Campaigns
Section 11.4. Action Items
Chapter 12. AdWords Reporting and Conversion Tracking
Section 12.1. Using AdWords Reports
Section 12.2. Working with Conversion Tracking
Section 12.3. Action Items
Part IV: Using the AdWords APIs
Chapter 13. Understanding the AdWords API
Section 13.1. Introducing the AdWords API
Section 13.2. Working with the AdWords API Web Service
Section 13.3. The AdWords API Services
Section 13.4. Signing up for a Developer Token
Section 13.5. Action Items
Chapter 14. Programming the AdWords API
Section 14.1. Using the AdWords API with PHP
Section 14.2. Creating the Campaign Web Service Client
Section 14.3. Creating a Campaign
Section 14.4. Creating an AdGroup
Section 14.5. Adding an Ad
Section 14.6. Adding Keywords
Section 14.7. Verifying Your Creation
Section 14.8. Action Items
Chapter 15. Navigating the AdWords Objects Hierarchy
Section 15.1. Working with the AdWords API Web Services
Section 15.2. Creating Authentication Information
Section 15.3. Iterating Through the AdWords Hierarchy
Section 15.4. Action Items
Chapter 16. Keyword Estimation
Section 16.1. KeywordEstimatorService Messages and Responses
Section 16.2. Keyword Requests and Estimates
Section 16.3. Getting User Information
Section 16.4. Returning the Keyword Estimate
Section 16.5. Action Items
Glossary
About the Author
Colophon
Index
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