Chapter 7

Bringing Overwhelming Resources to Bear on the Customer s Needs

• Use information to understand and anticipate customers more effectively than your rivals can.

• Shuffle personnel to the most critical areas of your business.

• Designate a main effort and be prepared to redesignate it if market conditions warrant such a shift.

• Understand that focusing resources in one area requires economy of force elsewhere and proactively take steps to mitigate the accompanying risk.

• Communicate your intentions to your people and build flexibility into your plan to commit resources.