Chapter 1: Having a Winning Strategy

Overview

You cannot schedule creativity . . . We don t know what is going to be a good idea, but we do know that to have good ideas, we have to have ideas “ the good, bad and the ugly. We must empower individuals to pursue his or her dream to help the good ideas survive.

(Dr Geoffrey Nicholson)

Having a winning strategy requires:

• knowing your business and positioning your knowledge

• creating safe space for people to toss around ideas

• stomping out bullying , the hoarding of information and back-stabbing

• encouraging people to be intelligent together

• making it very clear why sharing is important.