Figure 23.3. Publisher makes it clear where you begin when you want to create a publication.
A design set is a collection of publications that all have a similar look. For example, a restaurant might create a main menu and daily special menus that differ in content and form but that must share a similar look as their primary menu. A catalog company might want a design that that keeps consistency in its catalogs, advertisements, and business cards. A design set helps ensure that different kinds of publications share a similar overall look.
The blank publications provide page layouts for all the various kinds of publications that Publisher works with. Publisher does not, however, fill those pages with a color scheme or suggest where a picture or graphic design element such as a border should go. Therefore, if you want to design a business card from scratch but do not want to worry with specifying the size of a routine business card, you click Blank Publications and select the Business Card entry to create the layout for a business card without any of the elements that Publisher would normally suggest.
You'll notice that Publisher's task pane appears on the left side of the editing window. The task pane normally appears on the right side of the screen in Excel and the other Office products.