As in all industries, in order to win in a market, it is important to know as much as possible about that market and have at one's disposal tools that will provide insight and competitive advantage when properly, collectively, consistently, and timely applied. In this regard, presented in this chapter is a series of powerful but easy to use and understand analytical and operational tools that deliver insight and competitive advantage to the wireless telecommunications professional. It should be stated, moreover, that as with all good tools, the tools and models as presented herein transition across industry lines and are not limited to the wireless telecommunications industry alone.
These tools and models will be discussed in this chapter. 
Nugent, J. H. (2002). Plan to win: Analytical and operational tools—Gaining competitive advantage. New York: McGraw-Hill. For a complete array of analytical tools and examples, see this reference in its entirety.